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About Luke Monaghan

Experienced Global SEO professional navigating the competitive international eCommerce space.

Hey đź‘‹

Luke Monaghan here. UK-raised but Canada-based Global SEO, with over 10 years agency and in-house based experience.

Career Overview

Having first discovered SEO during my studies at university, I secured my first SEO role back in 2013 in a UK-based agency, where I would begin working with a broad mix of SMEs across a range of industries (some particularly interesting—clairvoyance, anyone?).

It was during my early SEO days where I spent my time finding what ignited me within this profession, with my work covering the entire spectrum of SEO – link building to content strategy, technical audits to competitor research and more. Technical SEO would quickly become my passion.

As the years progressed and as I found myself in more strategic and technical roles, I began to notice the growth potential SEO held for eCommerce brands.

Since then, I have focused on using my skills to unlock and drive growth for eCommerce brands on an international scale, and today, lead the incredible Global SEO team at lululemon.

Industry Activity

Some of the places I’ve wrote and said SEO things:


2023: Global Search Awards

2022: UK Search Awards

2021: US Search Awards

2020: US Search Awards

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